Copywriting


Chaffington offers expert copywriting

Tell your story with expertly crafted promotional writing

Create engaging promotional content for your website, marketing materials, and public relations activities to promote your service, product or brand to the right people. I have 10 years’ experience of writing website copy, press releases, articles and resources for a variety of publications, both online and offline, and for a range of sectors including construction, property, engineering and online businesses among others.

I’ll craft the perfect words to get your message across in a way which reflect the style of your business and the audience.

If you would like a quote for your promotional content, please send over a description of what you need and by when using my contact details. 

Website Content

Just launched your brand new website that’s worryingly empty? Or simply want to update your website content to align it more with your business and brand?

Your website may be the first touch point your business has on a prospective customer. It can be your greatest asset, or can get you crossed off their list.

I take time to understand your business and your customers to ensure the content I create fits perfectly with your brand and any existing content you have. This includes:

  • Landing pages
  • Home pages
  • Services pages 
  • About you and Work with us pages 

Together we'll create original, high quality content that your visitors will enjoy reading and gets them picking up the phone. 

Blog Articles & Web News

Successful websites all have one thing in common - great content. High quality, regular and relevant website content is important in gaining credibility, not only with your prospective customers, but with the search engines too.

It's about fresh content to keep your visitors coming back again and again. I write web articles, blog posts, and news updates for your website focused on getting your message across to attract the right people to your business, while using keywords in a natural way to avoid search engine penalties.

Success Stories

Success stories (or case studies as they are often known) are a great tool for giving your business credibility. Just having that reference point of work you've done for others in the past can be enough to get you new customers. And they're perfect for starting off conversations about how great you are. 

Don't want to blow your own trumpet? Then let someone else do the hard work. I'll work with you to identify a suitable success story, gather the details, and turn it into a sales tool you can use with both existing and new customers. 

Writing for Press

Press releases are a fantastic way to draw attention to your business and they complement online marketing extremely well. With most newspapers also publishing articles online, you'll get twice the benefit.

I create press releases to promote your business, or a new service or product that you are launching. We'll focus on your business' key selling points plus some secret ingredients to make your press release stand out from the rest. 

 

“Laura was as easy to work with as she is professional. She developed a well written and sourced piece that fit perfectly within the scope of my instructions, ahead of deadline. I’m happy to recommend Laura without reservation."

Richard Hamel, Dot Org Web Works