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Why you Should Avoid Banana Soup

“We just need more customers!” This is a phrase I often hear from business leaders. I get it, it’s as simple as that. But it’s not simple, is it? Wouldn’t it be great if there […]


Marketing Objectives: The Secret to Boosting your Brand

Why have marketing objectives?This week I’ve had several conversations with clients about the role of objectives in successful marketing and creating a strong brand. In this fast moving world where everyone wants everything instantaneously, it’s tempting to […]


Marketing: The Naked Truth

“Marketing is what soulless, consumer-driven conglomerates do to convince people to buy a product they don’t actually want.” This was a friend’s definition of marketing as we discussed the topic over the dinner table one evening […]

Marketing truths