Why you Should Avoid Banana Soup
“We just need more customers!” This is a phrase I often hear from business leaders. I get it, it’s as simple as that. But it’s not simple, is it? Wouldn’t it be great if there […]
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Marketing Objectives: The Secret to Boosting your Brand
Why have marketing objectives?This week I’ve had several conversations with clients about the role of objectives in successful marketing and creating a strong brand. In this fast moving world where everyone wants everything instantaneously, it’s tempting to […]
How to Make the Most of your Small Marketing Budget: 8 Top Tips
If your small business has a limited marketing budget, you want to ensure that you get the very best results from what you do. Therefore activities, campaigns and initiatives which have the best ‘bang for […]
What is Content Marketing? 4 Key Principles To Remember 1
Content marketing may not be something you’ve heard of, but it’s almost certainly something you’ve experienced first-hand. The traditional method of marketing was to shout about your company from as many places as possible to as […]
Marketing: The Naked Truth
“Marketing is what soulless, consumer-driven conglomerates do to convince people to buy a product they don’t actually want.” This was a friend’s definition of marketing as we discussed the topic over the dinner table one evening […]
